The World’s Gone Football

The 2026 FIFA World Cup is going to be a massive global sporting event. Newly expanded. 48 teams instead of 32, 16 cities across North America, and 104 matches over nearly 40 days. It'll be at a scale the football world has never seen before.

MORE GAMES. MORE BETS. MORE GOALS. MORE CARDS. MORE CHEERS. MORE ANTICIPATION. MORE PINTS THROWN. MORE WORLD CUP FEVER. MORE EVERYTHING.

FOOTBALL IS TAKING OVER.

Directed by Rich Hall

Agency: Anomaly Client: Sky Bet