Everything is a tap in with Visa

This World Cup is the biggest and also the most complex ever.

As the largest payment processing network in the world, the biggest role Visa can play for fans home and away is to make everything wonderfully simple.  

We found an answer rooted in football and in what our 4.7 billion card holders do every day.

The easiest way to score in the World Cup is a tap in.
And the easiest way to pay in the World Cup is a tap in.

TAP IN SECURELY.

TAP IN EFFORTLESSLY.

TAP IN EVERYWHERE.

In game and in real life.

This World Cup we will celebrate, incentives, and reward tap ins everywhere.

Because everything is a tap in with Visa.

Directed by Damien Shatford - airing in US & Europe.

Agency: Anomaly Client: Visa